Calling all Cardiff based EV drivers

Campaign summary:


Direct Line is launching a special package for EV drivers who buy its car insurance, making it easier to go electric. It’s a one-stop-shop for your EV needs, from discounted access to public charging points, helping with home charger grants and installation as well as cover for your battery and cables. We’re here to make electric easy.


What’s the shoot all about?


To show just how easy Direct Line is making it, we’re not just creating an advertising campaign but using it as an opportunity to get drivers charged up at the same time. If you agree to feature in our ads, we give you a free charge. An electric exchange!


If you drive an electric vehicle and would like to take part in an Activation shoot on Wednesday 13th October in Bute Crescent Cardiff between noon am and 5.00 pm please get in touch – by completing the form on this LINK


The fee for this would be £150.00 and it will only take approximately 45 minutes of your time.


We would like to photograph/film you re-charging your EV and there will also be Behind the Scenes Film in which we would like to film you doing this and then chatting to the cameraman about your experience.


Cars we cannot include in our activation ad are the following